The hospitality industry can greatly benefit from the use of QR codes placed throughout the hotel. Codes could, perhaps, be in hotel suites, allowing guests to simply scan a code if they needed room service. Not only could this technology be used to order room service, it could also be used to get a menu emailed right to your guest’s phone.
QR codes can also be used to attract guests to your hotel. You can do this with simple QR codes that bring the potential guest to your website upon scanning the code, or you can be even more innovated such as perhaps a Tag to video code that enables them to get a virtual tool of one of your suites sent right to their phone.
There are many different ways in which QR codes can be used in the hospitality industry. It just takes a little bit of creativity to discover the many uses and functions of this highly-effective technology.
Here are some ways for using QR codes in hospitality industry that are mostly in practice now, as well as a few that I believe we will be seeing in the very near future.
QR Codes could be used:
QR Codes could link to:
You can you maximize your effectiveness with QR codes:
- The back (or front and back) of your Hotel key card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging of hotel brand.
- Convention and event name tags.
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
- Hotel Promotions.
QR Codes could link to:
- Installation instructions
- Sources for replacement parts and service
- Directions to your hotel business
- The process for hiring your professional services
- Valuable coupons and special offers
- Recommendations for complementary products and services
- Customer feedback forms
- Provide explanations about their use and benefits.
- Encourage actions that support your marketing plan.
- Assuage the fears of the technically challenged.
- Give reasons to come back and band recall.
- Experiment with the size, location, and color of your QR codes.
- Study your analytic.
- Make the process fun, such as a QR code scavenger hunt.


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