Conclusion

          Since the invention of the QR code, have tourism and hospitality businesses actually taken advantage of them and what is even more important: are consumers using them? There are a lot of things that can go wrong when using QR codes, so should tourism and hospitality businesses still aim to provide them within destinations, accommodations or should they invest in other ways of using digital technology? This is a very difficult question to answer and many marketers have tried before. The location and purpose of QR codes differ and the success of these campaign banners with QR codes as well. With companies increasing that offer tools to build QR codes, this article will try to give some recommendations in terms of how to use QR codes and where they can be most efficient

          The quality of QR codes we often see differs. Companies can print QR codes on food such as Ecuador does by adding a QR code to bananas to promote and encourage tourism in the country. QR codes can also be printed on coffee or tea mugs, plates, banners or print material. However, very often once the code is scanned, which normally happens through using a mobile phone or sometimes tablet, the site where consumers end up is not mobile optimised. This is very damaging, as consumers will close down the site straightaway, due to the user experience being not good enough or very disappointing. Rather than investing into setting up a QR code and distributing it, there should be investments first into mobile optimising the companies’ website or doing a specific site where consumers will land once scanning the QR code.

          Another important point to consider for travel and hotel companies thinking about doing something with a QR code would be to figure out how the code can be part of consumers’ overall experience when visiting a store, attraction or destination. By incorporating QR codes into daily activities of consumers, tourism businesses have the chance of using them in a successful way. Very often, it is unclear to see who is actually using a QR code; therefore it would be good to use it in a more creative way. Creating a very creative and unique mobile optimized site that adds value to consumers scanning and using a QR code is a good idea to solve this issue. Tourism businesses could then measure and monitor how many consumers scan a QR code by looking at how many consumers are using the dedicated website.

          QR code readers are also not built into Smartphones which means consumers need to download a QR code reader first, before being able to scan and read a code. QR codes are always in danger of being replaced by other technologies that are more efficient such as NFC, image recognition or other ways of providing content and information to consumers in a seamless way.

3 things to consider for successfully using QR codes:

1. Ensure that QR code leads to mobile optimized websites
2.Integrate QR codes into consumers daily activities
3. More creative ways and environments in which QR codes are used, the better consumers will respond and use them

Questioning & Clarifying

1. How to use QR code?

          

          Answer: QR code is like a bar code reader will simply need to use fire or Bar Code Bar Code Scan the QR Code to make it that much. The barcode is read by camera phones with high resolution. The mobile version can read a QR Code and then, but if it is not supported handsets can download the QR Code Reader and more. Supported phones include Smart Phone which has a high resolution camera.

2. In the future QR code that will develop and benefit more tourists or not and How

          Answer: Department of Tourism has planned to install signs 300 signs each province QR Code is a modern design coupled with the introduction of the uniqueness of each area is an important component of the sign. Information facilitate to tourists. Where visitors can scan the labels installed. To get all the information immediately also provides information in audio format. As an alternative to the tourists the visually impaired. And those who cannot read well.  In addition to converting a foreign language as a second language is English, and Thailand. But to do five additional languages: Chinese, Japanese, Korean, Vietnamese and Bahasa Melayu (Malay language).

3. What is the benefit to use QR Code Check out the list in hotel?

          Answer: Use QR Code check list name of customers or employees in the hotel. Create QR code and put it in sigh name. It’s short-time to check people and also you can put their information into QR Code like name, address, image, and etc. When you need to know about employee’s information you can scan from QR code in stand for check from pepper list name. Moreover you can quickly to acknowledge about customer’s information such as in emergency case you provide customer’s QR Code for show their information. In the present QR code is something that very easy to make because we have many program and application to create QR Code. All of above QR Code check out the list name rather important and valuable.

4. How to use QR code with Geo-location?

           Answer: You can create Geo - location of the hotel in online Map such as Google Map set location and bring it to create QR code for take it to use. Example: An American people use Geo-location service with Google Favorite Local Place set his location of shop with QR code cause that function show about Map and shop’s in for information on Google map. Moreover that function still show review from another customer by connecting with in base information of http://velpcom. Nowadays we can adept QR code with Geo - location it’s easy more than put IP address into Geo-location.


5. What is different barcode and QR code?

          Answer: Barcode is 1 dimension that is bar, symbols of different thickness, with vertical lines that are a different size put on white alternately. This barcode made for load no more than 20 characters but QR code is 2-dimension upgrade from barcode 1 dimension and adds a horizontal line that can load 4000 character and use more language. QR code is a symbolic representation of the data. A quick response, most of which are applied to the product, the various advertising media. For more information or a website URL on the mobile phone's camera to take a QR Code will enter the site immediately without wasting time typing

6. QR code can count the employees working time?

          Answer:  Again the role in the application the QR code and the smartphone in the organization that see the benefits. This is the system timestation that enables organizations to count the working time employees without the need to purchase the punch high price only have an iPhone and QR code the Employee Id. Timestation will be open to corporate employees register for the service of the timestation is free to receive the ID card with a QR code when an organization download timestation app to install on the phone of the organization. All employees will be able to lead a QR code of the scan to the operating time is the same as the ram Generic Cards. Not only the iPhone, but the device Operating System, IOS, all types can work with the system timestation. If you do not have a QR code, employees can not a 4-digit personal identification instead of the QR code as well. And the organization can work for the online at no charge to update any software.

7. How effective about hotel marketing by QR code?

     
          Answer: Many hoteliers considers the use of Bar Codes or QR technology an unnecessary expenditure or just another way of showcasing your brand as being technologically-progressive, some have realized that the proper use of Bar Codes is an effective way of marketing and raising the overall guest experience. They will focus more upon how can use QR technology for driving room bookings. Using QR codes that are too complex for the average mobile device is not advisable since they are not sure about the kind of mobile being used by them probable set of customers. Various forms in which they can use QR tech include:

1. QR Mobile Reviews—apart from requesting reviews from guests using your property, your website or your associated/3rd-party portals, they can create your own mobile review campaign using QR codes. Within minutes of the guest exiting your property, a thank you note along with the code in the footer seeking a review can be used for this purpose.

2. QR Discounting—create a special campaign where only customers capable of scanning the code in your printed literature like brochures or newspapers ads are delivered a special package. Here, they have created a new form of discount-rate marketing with the minimal effort.

3. QR Information Delivery—it can create easy-to-scan codes that immediately provide a virtual display of hotel property. This is more convenient rather than making a mobile user check into an entire section of hotel website dedicated to showcasing property images.

For example, The Mirage Hotel and Casino – Las Vegas, NV

            The Mirage has been using QR codes to promote their onsite entertainment hoping to attract other Las Vegas visitors to their property for an evening of fun. The Mirage uses QR Codes in their advertising on taxis, buses, and signage around the city. When scanned these QR Codes drive the consumer to a landing page where they receive $3 off admission to Siegfried & Roy's Secret Garden & Dolphin Habitat. Consumers can redeem this coupon by showing this page on their phone at the ticket booth when purchasing their tickets. In a highly trafficked hotel like the Mirage, QR Codes are a great way to offer guests incentives without having to deal without a mountain of paper coupons at the end of the night.

Thailand scan me project

          The Department of Tourism Ministry of Tourism and Sports Department of Thailand together with the Centre Development Studie of Kung Krabaen Bay Royal due to the initiative at Chanthaburi. Launched the "Thailand Scan Me" to add channels and facilitating access to travel information to tourists, both foreign and Thailand more than 300 locations throughout the country. The project was created to "present information for tourists traveling from smart phones and Line Application has over one billion users worldwide.


          The Line Application has features that can scan QR Code. The Department of Tourism has gathered tourist travel advice and facilities such as shops, restaurants, hotels, shelters that have been certification from the Department of Tourism As well as activities Held in sites that were included in the QR Code to facilitate information to tourists.

Where Tourists can scan?

          Tourists can scan the QR labels points installed to get all information of that place immediately. Moreover it also provides information in audio format as an alternative way to the visually impaired tourists and those who cannot read well. Whenever you need to update the information, it can be implemented immediately. In addition to the convenient and fast and reduces the cost of the preparation of new banners and signage installation as well. Tourists can use others QR Scanner Apps (not only Line Application) to scanning the QR Code at labels as well.

How to using in Tourism & Hospotalityindurtry

          The hospitality industry can greatly benefit from the use of QR codes placed throughout the hotel. Codes could, perhaps, be in hotel suites, allowing guests to simply scan a code if they needed room service. Not only could this technology be used to order room service, it could also be used to get a menu emailed right to your guest’s phone.

          QR codes can also be used to attract guests to your hotel. You can do this with simple QR codes that bring the potential guest to your website upon scanning the code, or you can be even more innovated such as perhaps a Tag to video code that enables them to get a virtual tool of one of your suites sent right to their phone.

          There are many different ways in which QR codes can be used in the hospitality industry. It just takes a little bit of creativity to discover the many uses and functions of this highly-effective technology.

          Here are some ways for using QR codes in hospitality industry that are mostly in practice now, as well as a few that I believe we will be seeing in the very near future.

QR Codes could be used:

• The back (or front and back) of your Hotel key card. 
  
• Your brochures and other marketing materials. 
• The sides of trucks and trailers. 
• Product tags and packaging of hotel brand. 
• Convention and event name tags. 
• Restaurant menus 
• Event ticket stubs 
• Point-of-sale receipts 
• Hotel Promotions. 

QR Codes could link to:

• Installation instructions 
• Sources for replacement parts and service 
• Directions to your hotel business 
• The process for hiring your professional services 
• Valuable coupons and special offers 
• Recommendations for complementary products and services 
• Customer feedback forms 

You can you maximize your effectiveness with QR codes:

• Provide explanations about their use and benefits. 
• Encourage actions that support your marketing plan. 
• Assuage the fears of the technically challenged. 
• Give reasons to come back and band recall. 
• Experiment with the size, location, and color of your QR codes. 
• Study your analytic. 
• Make the process fun, such as a QR code scavenger hunt. 

How to create QR Code

            QR code is useful in many ways. But on the other hand, QR code has a little problem that some people cannot access. However, a problem is not being solved. Because they think that it is a few problems. Why we have to care it? We can just let it happen. That is why we have to discuss about QR code. Is it important for Tourism and Hospitality industry or not?

         In the part of discussion and suggestion, we decided to separate into 4 parts. There are Prediction of QR code, Advantage and Disadvantage in QR code that related to Tourism and Hospitality Industry, How to using QR code in Tourism and Hospitality and last Questioning and Clarifying. We hope that it will make you clear in QR code in this century.

            Before start, many people have a question about how to create a QR code. They think it is very difficult to have one. Now, we have a How-to create QR code. 

• Go to http://www.qr-code-generator.com
• In this page, you can choose the categories of your information that you would like to create, such as PDF, picture, MP3, etc. but some procedure you have to sign up.

• Put the information in URL and then click “Create QR code” you will got the QR code immediately. Finish

QR Code in Tourism and Hospitality

  

          QR stand for Quick Response, it is the 2D squares symbols that put the information, URL website or picture in it. But QR code can access only use the smartphone to capture the QR code and then the information will show immediately. Otherwise, your smartphone have to support this function; if you don’t have the QR code scan on your smartphone, you will not get the information that you interest.

            In the modern age, QR code is use for marketing mostly. For example, the company promotes their product and service by using QR code on the newspaper, social networking, and public transportation. And then, the company will get the feedback from customers; the product can be popular or make the income to the company more than the same. Anyway, QR code can increase the income or make it becomes favor by word-to-word.

            In 2016, it is the first year that Thailand Scan Me was used. Department of Tourism was a plan to choose 12 cities you should never miss, 57 tourist attractions with 253 boards, and 6 world heritage area with 30 boards; and last are 13 national parks with 28 boards. Now, the information has 2 languages are Thai and English. The languages that will put in the QR code in the future to support the foreigner are Chinese, Japanese, Korean, Vietnamese and Bahasa Melayu.

Tourism QR code campaigns that utilize the unique abilities of the 2D barcode by enhancing the consumer’s experience, rather than simply using the technology for the sake of technology. There are a few good examples of QR done right. In this case, the use of QR is an ideal solution for delivering additional content such as photos and audio recordings to visitors who are literally in the middle of a sidewalk.  Additionally, the proper use of a QR code will help CVB officials learn how often people are taking the tour, potential hot spots and walking patterns. While data is great, the best part of this campaign is the simple connection between a real-life environment, the history of the location and the ability to enhance a visitor’s experience via rich media on a mobile device.

Not only can the tourism industry use QR code to get the information, but also the hospitality industry as well. The hospitality industry has come up with some interesting ways to use them to help ensure that guests enjoy their stay. An example of one innovative way that QR codes are being used to relay information to guests is being used at the National Conference Center. The codes are posted at different locations throughout the facility to indicate eco-friendly policies. Guests scan the QR codes to learn more about other areas of the premises where the green initiatives are being used.